About

My story:

I was born and raised in central Florida.

I’ve lived in this remarkable state my entire life except for a brief period for grad school. Shortly after getting married, my wife and I moved to Chicago, where I shivered for 4 years. Upon graduation, we promptly returned to our wonderfully warm home state. No disrespect to my northern friends, but I’ll take hot and humid over shoveling snow any day of the week! 

Why I choose to live in Florida.

I’ve traveled internationally quite a bit, and I’m delighted to live in this pleasant peninsula called Florida. I sojourned for 6 years at the end of the panhandle in Pensacola, the last 20 in Gainesville, home of the University of Florida, where I met my wife in college.

I’ve been in communication my entire career.

Whether it’s teaching, writing, or visual communications in print or on the web, I’ve focused on communication. Several of my strengths are web design, research, and marketing. However, my preference and passion are copywriting and editing.

Yes, I’ve been a business owner with employees and the associated challenges of growing a business. That experience, and serving as Executive Director of a non-profit, has given me insight, but also empathy for business owners and the challenges of marketing.

I was a principal partner in a commercial color printing and digital graphics company for 8 years.

We served a wide range of businesses, from entrepreneurs to multi-billion dollar companies. Growth meant spending more time on P&L statements and pondering profit margins — not fostering my creative desires. So, I sold my interests in that company to pursue things that align with my passion. The areas in which I excelled in that venture were copywriting, marketing, digital design, and customer service.

I’m a teacher at heart — especially language.

I’ve been teaching English and communication to international scholars at the University of Florida for 21 years. I’ve been fortunate to travel to 17 countries, lecturing in most of them on Communication, Learning Styles, and Language Acquisition (12 times in China). 

Education is a big part of my life as a teacher and as a life-long learner.

I’ve received training from The American Writers and Artists Institute, Ray Edwards’ Copywriting Academy, Michael Hyatt’s Platform University, and Mike Kim’s Marketing Mastery Academy. I’m also certified in Email Marketing by Hubspot. My formal education includes a B.A. in Psychology, as well as two Master’s degrees (M.Div. & Th.M.) focused on spoken and written communication.

My psychology and communication training fuels a particular interest in why people make decisions and how written words influence those decisions.

I’m curious by nature and a researcher by practice. 

My expertise is writing highly effective copy for email campaigns, web articles, blogs, content marketing, case studies, press releases, and editing.

My business goal is simple: Provide excellent, highly effective copywriting and digital marketing expertise to businesses that want to grow through digital marketing.

So, if you’ve read this far, you might be interested in what I can provide.

You are smart not to hire just anyone. It’s not wise for me to take on every inquirer as a client, either.

I’m looking for a good fit—with clients I can serve well— so they get results. I invest myself in my clients, so ROI is essential for me too.

If you are looking for the cheapest you can find, I’m not your guy. I’m not the most expensive, either.

I promise value, and those with whom I collaborate get my very best work.

If integrity and clarity in communication are essential to your success, you are the client I want to serve.

To your success!