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I specialize in copywriting that gets results.
Engagement is the beginning.
Effective copy retains your reader and influences action.
Actually, no.
You may have seen copywriting and content writing used interchangeably. They are quite different skill sets and require different amounts of research, thought, and time required to craft a piece.
I don’t charge by the word for that very reason.
“When something can be read without effort, great effort has gone into its writing,” wrote Enrique Jardiel Poncela. Effective writing requires thinking, editing, and rewriting. It’s the nature of the work.
I custom quote each project to give you the most competitive price. It’s best for my clients and enables me to provide consistent high-caliber work.
Your website is the digital reception area of your business.
It’s where people begin the Know -> Like -> Trust journey to becoming a client.
Do you have an excellent product or provide a superior service? You need to give it a unique voice on your website—it has to speak to both head and heart.
I research your industry and your competitors to write creative, compelling copy to bring clarity to your brand. Detailed editing of web copy includes SEO copywriting with keyword and phrase research.
Pricing is unique to each site. I don’t give flat fees because I do superior quality work at fair prices. I want happy clients who value my work. Contact me, and I’ll give you a custom quote. View website copywriting sample.
Increase traffic and enlarge your email list with pdf ebooks, checklists, and white papers.
Case Studies, eBooks, sales sheets, brochures, and checklist fees vary depending on length and complexity.
White Paper fees range from $1,500-$6,000 depending on complexity, research, and interviews.
Contact me for a competitive custom quote for your project.
The voice of your company can broadcast beyond your website by becoming a knowledge base—something online customers highly value today.
Content marketing (blog posts and articles) is remarkably effective for increasing traffic to your site, engagement, and especially for getting leads. Research reveals content marketing gets 3 times the leads of paid search advertising.
Content marketing gets 3X the leads of paid search advertising. —Hubspot
And, evergreen blog posts work for you for years—if SEO is properly employed.
I can assist with planning your blog content, topic ideas, and promotion to increase leads and get results. View samples of copywriting for blogs.
Blog post copywriting fees require a custom quote based on industry, topic, research, post length, and quantity. Contact me to discuss your unique content goals.
Press releases can yield amazing dividends in your marketing plan—if written well.
A press release is not an advertisement. It is a subtle piece of advertorial: a combination of advertising and editorial content. The point of advertising is to bring a product, service, or cause to the attention of a consumer, voter, volunteer, or contributor. It involves matching the right content with the right audience.
A press release is, in one sense, an advertisement, but in this case, your audience is the media. You’re selling them an idea for a story instead of a product or service, though, and it’s crucial you understand what journalists don’t want to hear.
Press releases are an excellent tool for getting the word out about your company, stimulating inbound links, and building relationships with the media in your industry. I can help guide the process with writing and editing optimized press releases to get your news in front of more people.
Press releases start at $300. (Pricing varies depending on research and topic.) Contact me for a quote on your press release.
Clear, concise, creative product descriptions may be the most influential copy online. Once described as ‘The most crucial 50 words for product sales,” product descriptions can catapult sales.
“Add-to-cart” decisions are based on the words used to describe your product. Pictures convey an idea and evoke emotion, but the words influence the decision to buy.
If the description is generic and bland, people aren’t persuaded. If it’s sloppy, with grammatical errors, customers won’t trust the product or the purchasing process.
Writing product descriptions that are appealing, informative, and persuasive is a skill learned by experience from results.
Service includes researching SEO keywords and phrases that will rank products high in search engines and also Amazon. View product description sample.
Product description pricing depends on product, variations, quantities, and distribution channel (Contact me for a custom quote for your project.).
If you don’t see your particular projects or needs included above, most likely, I can help. I write for a variety of clients with unique projects. If it’s something I don’t do well, I’ll refer you to someone who can. Click on the button below and we’ll explore possibilities.
I’ve known Toby for 25 years and have been working professionally with him for the past couple of years. I’ve always appreciated his integrity and passion for serving others well. That’s why I enjoy working with him now. His integrity. His skill. Often, I read something he’s written and think, “Dang! I wish I’d thought of that!” Toby is a gifted copywriter. He’s helped make what we do better, much better. He digs into every project to gain an understanding of the client and how to showcase them in an engaging way. Two words – Hire Toby. You won’t be disappointed.
LuAnne Warren, Co-Founder of Brick City Digital Marketing
