Copywriting Portfolio

Writing That Gets Results

Effective copywriting connects. It must be persuasive—and relational.

It involves the head and heart. Done well, we persuade with proof and influence with integrity.

Website copy, online articles, email campaigns, Press Releases, eBooks, and downloadable pdfs must be written to build trust and provide value. Consider the samples below to get a taste of my work.

Quick Links to Samples:

UX Website Copy

Articles & Blog Posts

Email Marketing

Ebooks & Optins

UX Website Copy & Landing Pages

The writing on your website must connect with your visitor quickly. If not, they're on their way in milliseconds. Compelling copywriting on your website must guide your visitor down a pathway that is visual, logical, and creative — answering questions and maintaining interest. The first website copy sample is an exclusive website for a historic home in central Florida which sold for $525,000.

Articles & Blog Posts

Articles and blog posts are vital for generating traffic and to establishing your company as an authority in your field. Click the buttons below to see pdf samples I've written that are still getting results.

Email marketing

Email is still king when it comes to marketing. Studies repeatedly show email is the most effective way to stay connected to your audience. More importantly, email generates the most sales and donations — far more than social media. Communicating well with the people on your list is crucial. The first sample is for a higher education institution. An 8-week funding campaign window made this a challenging project. The goal of $160,000 was exceeded before the target date — with three emails.

Press Releases

Expand the reach of your products or services through compelling press releases.

Ebooks, White Papers, and Optins

Increase traffic and enlarge your email list with pdf ebooks, checklists, and whitepapers. I've written others, but I like this one best as a sample because I use it on this site. Yes, this is a shameless plug for you to download it — I really do think it will help make your writing more effective.

E-commerce

Product descriptions are critical for sales online. They need to be creative, concise, and convincing. This sample is a fishing lure manufacturer's website. Notice how the copy appeals to the angler though facts, benefits, and imaginative mini-story so the customer imagines himself using the product. After re-writing the copy, sales tripled in six months.

Sales Sheets & Marketing Pieces

Collateral digital materials enhance sales, promote sharing, and provide paper-oriented people with a tangible connection. This sample is a downloadable pdf made available on a simple website I built for this exclusive development. After completing the copywriting and launching the site, the final 4 lots sold in just 16 months, totaling over $1.1 million in sales.

I’ve known Toby for 25 years and have been working professionally with him for the past couple of years. I’ve always appreciated his integrity and passion for serving others well. That’s why I enjoy working with him now. His integrity. His skill. Often, I read something he’s written and think, “Dang! I wish I’d thought of that!” Toby is a gifted copywriter. He’s helped make what we do better, much better. He digs into every project to gain an understanding of the client and how to showcase them in an engaging way. Two words – Hire Toby. You won’t be disappointed.

LuAnne Warren, Co-Founder of Brick City Digital Marketing

WRITING FOR RESULTS