Most of the writing on business websites is inwardly focused.

Some sites seem like a brag-fest, unconcerned about clients and their needs. Most likely, there’s too much business jargon customers don’t understand. And, Google search bots don’t consider them relevant.

Potential customers can’t connect because it doesn’t appear you understand them or care about them. 

Or, it may simply be boring or unoriginal copywriting. Have you noticed all businesses say they provide quality and service?

Why do people want to work with you?  What sets you apart from your competition?

Often businesses assume that people “get it.”

You should assume they don’t.

Words are the workhorse of your marketing strategy.

Clarity is vital.

Well-written words work harder in today’s market, providing clarity.

User experience and SEO is crucial.

Your website needs copy that is skillfully written to express your company’s core message and personality while persuasively providing factual support — always with SEO in mind. 

In digital marketing, copywriting must include appropriate keywords and phrases which render the content relevant to the reader and optimized for search engines.

The written copy on your site is the critical component of a persuasive customer journey convincing them of the value you provide, but also enables them to find you on Google. These crucial written words include headers, subheads, body copy, and even the text in buttons. 

Engagement and conversion happen because of guidance.

Well-written copywriting builds trust — gently influencing visitors to take action.

I’ve provided UX audits and SEO copy critiques and editing for B2B providers, nonprofits, service companies, attorneys, dentists, physicians, eCommerce sites, and various other businesses.

A Website UX Audit includes:

• An interview with you by teleconference to determine business goals and the desired customer actions for your site
• Detailed examination of your website’s content, message congruency, organization, trust-building components, navigation, calls to action, visitor frustration factors, ease of use, etc.
• Extensive research to determine SEO keywords and phrases for deficiencies and strengths
• Research to discover potential untapped opportunities
• Recommendations that address:
  • Copy deficiencies
  • Usability issues that inhibit the visitor experience, especially site copy
• Detailed examples to illustrate the challenges and recommendations
• A report delivered via email
• A follow-up teleconference or phone call to discuss findings and recommended action items